BigHorn is a ranch located in North Dakota that takes hunters on guided expeditions. While there, each guest is given a bottle from a small batch of whiskey housed in a hand-crafted box. I chose to use an original box design to secure the bottle. Birch veneer was laser cut and etched for the bottle label. A Red Oak stain is used throughout the box for vibrant color with a clean etch for balanced contrast.

34”x22” Engraved Birch.

This sign features an engraved photo of Glacier National Park on 3/4 inch Birch wood. The top layer includes 1/8 inch Birch with an ebony black stain. After assembly, it was then sealed with a lacquer to protect it for exterior use. Multiple combinations of type was presented to the client to ensure they got exactly what they wanted.

These awards were given out to the past two years of participants of the MEDC Emerging Leaders Fellows program. The objective of this program is to take participants to a variety of venues and business leaders to discuss important aspects of local economic development so that they may better understand what it takes to improve their community.

Each award was tailored to represent each recipients local city. A roadway map was taken from each location and cut out along with the name of the city in the bottom right section of the map. The bottom layer features engraved bodies of water of the surrounding area.

These three greeting cards are inspired by the film, “O Brother Where Art Thou”. I chose to represent three important moments with a series of interactive cards. A logo, quote, and illustration are used to symbolize the selected scenes. The characters featured are The Soggy Bottom Boys, Mr. Lund, and The Sirens.

These products feature original drawings printed on high-quality card stock that are then lasercut out to give each shape a perfect, uniform edge.

Valspar is a leading manufacturer of paint with a high exposure to middle class Americans. This ad campaign sets out to show how color can be represented in a viewer’s imagination. These ads portray a person relaxing in their bed, imagining where their color can take them.

This mobile app is geared towards students who are new to campus or want the most efficient route for walking to class. At MSU, the school mascot is a bulldog, which inspired the name and theme of this app. Users are able to see the weather, their location, and the quickest route to where their next class may be.

Contributing team member: Conner Booth

www.ConnerBooth.com

This water bottle label was designed for a blueberry flavored beverage line sold within the Memphis Zoo. This bottle features an illustration of an octopus and a description of interesting facts. Blue foil was chosen to give the illustration a unique, attractive look that would give the octopus spotlight and camouflage at the same time.

The Audobon Zoo, located in Louisiana, manages a large variety of animals while also taking part in a charitable institution. This packaging design was centered around the shark exhibit, which inspired the name and shape of the package design. These products feature original watercolor paintings printed on high-quality card stock that is then lasercut out to remove excess paper. The shape or template of the cut is original and made just for this project. Each package can then been folded along lightly lasered “scored” sections to create a seamless design. Only a thin dot of superglue holds each box together.
The mission for this project is to collect sales that will then be contributed to a charitable fund that benefits sharks globally. A themed rice crispy treat was created to represent the three flavors in this product line. A triangular design was selected to symbolize to the shape of a shark’s fin.

The Fertile Ground Project is a Mississippi based organization that is bringing awareness to the state’s food crisis. This poster features fast-food wrappers containing the state’s main agricultural resources which cover an illustration and body copy. The main illustration features a hamburger in the shape of Mississippi. This poster was selected to be included in the Jackson downtown exhibit.

Showfest is an annual car show that takes place in northern Mississippi. It has gathered a large following for its fun events, well tailored venues, and attractive vehicles. It began as a low-rider, tuner, and bike show that grew over the years. This poster pays homage to the vintage pinstripe style that was so popular years ago. A two layer, split fountain, screen-printed poster was made to represent the custom styling and unique look that existed at the start of this show.

Fred Herzog is a well known photographer, famous for helping pioneer color photography. Many of his works take a focus on average people in their daily lives. These magazine spreads are centered around the award-winning photographs he has created.

Photographer: Fred Herzog

Body Copy: Geoff Dyer